Over the past twelve years of working within graphic and web design, I have gained sought-after skills in developing and building brands within the world of digital media. In addition, I have acquired in-depth experience with online programs and ideology across such as UX, UI, and am able to effectively code for various web-based platforms. Furthermore, I have excellent technical knowledge of animation software, Adobe After Effects and Premiere Pro, as well as solid experience in digital marketing, including SEO, Social Media and email marketing campaigns. My skill-set has been used to effectively service a diverse client base, which has made me flexible whilst being able to successfully deliver to client specifications.
Current full-time position working at VGW, as part of the Creative team, working across all in-house tech products.
As part of the Creative team, my role involves graphic design, brand strategy and development, UX/UI design and digital marketing.
November 2020 – Present | Sydney, Australia
This Is Ikon
I was the designer behind the Charter Hall Retail websites which included the Campbelltown Mall online platform, an innovative and contemporary application, designed to enhance the customer experience. This was rolled out nationally due to its success.
Also played an integral role in the success of the Peter Rowland rebrand, leveraging the existing domain authority and relevant google search trends to establish a comprehensive SEO strategy which optimised the website for the desired market.
In addition whilst in the role I was involved in major projects for the Nissan Ariya world premier, Totium branding, and multiple successful marketing campaigns for retail development giant Charter Hall; such as The Bestovers, Dollardash and Love Local.
November 2016 – October 2020 | Sydney, Australia
Square Mile Coffee Roasters
I helped envision and design the ‘Kitchen and Canteen’ concept at the 2016 London Coffee Festival, a fun experience for festival patrons to interact with the Square Mile products and brand.
Established the Square Mile blog as a go-to resource to learn about Square Mile’s unique coffee range, how to make the tastiest brew and keep up to date with where their beans are being sourced.
Worked closely with the buying team to establish the online Short Stories coffee series, and new approach to presenting micro-lots to the mainstream market.
At Square Mile Coffee Roasters my role involved brand management, web-design, print design and photography.
March 2015 – July 2016 | London, United Kingdom
Designed and envisioned the first and continued digital version of the Tennishead magazine. Working directly with the editor and team I was able to establish the Tennishead magazine in the digital publishing world for their readers to enjoy.
April 2014 – March 2017
At Citrus Media I worked on print publications such as 220 Triathlon, Official Playstation Magazine and Cyclist Australia. As well as digital publishing mediums for 220 Triathlon, Cyclist Australia, Digital Photography Magazine, Higher View, PGA magazine and Cricket Australia Publications. While also working with the sales team to design marketing collateral.
January 2011 – June 2014 | Sydney, Australia
Billy Blue College Of Design
Bachelor Degree in Applied Design.
Associate Degree in Communications Design.
January 2008 – November 2010 | Sydney, Australia
Some of the stand out clients I’ve worked directly with as a freelance designer, to either help develop a new start-up brand, re-establish themselves in the market, or collaborate on a design project are: White Horse Coffee | Fine Coffee Merchants | The Banana Project | Piante Vegan Pizza | Strangerous Collective | Johnsong | Professor | Project Strategy | This Is Ikon
Print Design, InDesign, Digital Publishing, Illustration, Typography, Photoshop, Illustrator, Lightroom, Photography, Photoshop, Web Design, HTML, CSS, PHP, JS, Premier Pro, After Effects, UX/UI, Figma.